Each module consists of 12 * 3 hours of lecture and seminar sessions. Courses are offered in the evening, with attendance once per week for 12 weeks, and most modules are offered two terms per year.

All modules will be delivered face-to-face by qualified guest speakers of the respective institutions, HKIM and professional experts in the industry.

The assessment is a mix of final examination and continuous assessment which may include group projects, case presentations and course work assignments.

The Graduate Diploma in Marketing (Services) will be awarded by HKIM or jointly by the respective institutions and HKIM. For the award of the appropriate certificate, student must:

Attend at least 80% of the face-to-face lecture sessions

Pass the relevant examinations

Complete the prescribed continuous assessment and satisfy the requirements

Students who have enrolled in HKIM education programmes will automatically be granted student membership of HKIM. Student members will receive the Institute's monthly e-Newsletter, WhassssUP! and join the lunch/dinner talks, activities, seminars and workshops at a member's rate.

The Holders of Graduate Diploma programme will have satisfied the educational requirements for full Membership of the Institute.

Marketing executives

Entrepreneurs

Anyone who aspires to be an effective marketing professional