By January 2008, the existing Certified Professional Marketer (Hong Kong) / CPM(HK) qualification system will be replaced by the brand new qualification - Professional Marketer ProM. The qualification will serve as the only local marketing professional qualification system manifesting the working achievement and status of outstanding marketing practitioners in Hong Kong. ProM can be printed at your stationery such as name cards as a professional designation.

How to become a Professional Marketer ProM:

1. You must hold HKIM Member (MHKIM) or Fellow (FHKIM) or Executive Member (EHKIM) status
2. Complete 24 CPD hours from 1 April 2007 to 31 March 2008 and make a record in the ProM Experience and Achievements Assessment form.
3. handed in together with supporting evidence such as reference letters
4. If your evidence is sufficient, you will be awarded Professional Marketer

Maintaining your Professional Marketer ProM status
Upon your renewal of HKIM membership, you should have accumulated at least 24 CPD hours in the past 12 months, and not limited to, 8 hours of attendance of HKIM organized activities and/or active contribution to HKIM executive committee Existing CPM(HK) Holders:

1. Complete 24 CPD hours from 1 April 2007 to 31 March 2008 and make record in the ProM Experience and Achievements Assessment form
2. Submit your completed renewal form with supporting evidence for all items by April 2008

If your evidence is sufficient, you will be awarded Professional Marketer

For ProM Application form